Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified
At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
Beyond Disabilities: The Business Opportunities of Web Accessibility
If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
How Beta-Testing Led To A Better Customer Experience
This blog contains excerpts taken from the VTA/Digital Echidna session panel held at Bay Area Drupal Camp 2019. Santa Clara Valley Transportation…
A Primer on Accessible PDFs
When it comes to web content, one of the biggest questions we get from our clients is, “How do we make our PDFs accessible?” After all, PDFs are…
Moving House: Structure, Design, and Features
We’ve spoken a lot about moving over the past few days. In the real world, you’d prepare your family for a move; in the case of a website migration…
Accessibility Awareness is Great, But Action Makes it Matter
Awareness is great, but without action it does little. Today marks the seventh Global Accessibility Awareness Day. And while a trending hashtag is all…
Media Release: IAC Award For Best Consumer Goods Website
LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s…
How Do I Keep My Website Fresh?
We often get asked by clients, “ How do I keep my website fresh and looking up to date?”. The simple answer being – keep your website content fresh…
10 Helpful GA4 Reports (And How to Use Them)
Need to Know Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights They can be set up…