Hockey Night with Echidna
Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre, dubbed "Hockey Night with Echidna" - where we gathered 100…
Push Marketing from Pluto. NASA's Message from Instagram
Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…
The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
How You Can Use The Twitter Favourites Feature
One of Twitter’s most-ignored features is the “Favourites” feature (some may argue that it's lists). I'm sure you've all seen it and surely know how…
Should Research and Development Be Done on Company Time?
Many companies struggle to justify the cost/time of Research and Development, especially in tough economical times. Many organizations see the value…
A Prague Primer for DrupalCon
Founded in 885, the city of Prague is steeped in culture, history, and astounding architectural achievements. But in one week, the future of the Web…
Last Stop for Drupal 7: Why to Upgrade Before EOL
Drupal 7’s end-of-life date has officially been extended to January 5, 2025 — but waiting to upgrade now has added risks. Though site owners have some…
Microvolunteering Online
Have you ever wanted to volunteer, but just couldn’t find the time? We lead busy lives, work 10 hour (or more!) days, sit on multiple committees and…
The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers
Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
Overcoming the digital bottleneck
As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a…