They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…

It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in…

The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…

You’ve likely heard the saying, “a picture is worth a thousand words.” It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning…

Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…

The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…

Social Media is everywhere and it is starting to play a major role in the workforce as part of a company’s marketing strategy…the question becomes…

Interactive websites. Social websites. Websites as a communication tool. More and more we’re hearing these phrases and wondering “ what do they mean?”…