Adobe Summit Unpacked: Expert Panel Recap & Insights

Adobe Summit 2026 made one thing clear: the conversation has officially shifted from generative AI to agentic AI, and that shift has real implications for how marketing, IT, and creative teams operate. Between new product announcements, enterprise-scale workflows, and a deluge of sessions, separating signal from noise takes more than a quick scroll through the recap blog.

In our recent webinar Adobe Summit Unpacked: Expert Panel Recap & Insights, Northern brought together a panel of seasoned practitioners to break down what mattered most. Featuring Jacques Oury (Brand Strategy + Story, Group Creative Director, Red Hat), Josh Ganim (Senior Account Director, Northern), Sarah Kraushaar (Senior Director, Account Management, Northern), and hosted by Clint Patrick (Senior Alliance Manager, Northern), this session unpacks the announcements, the under-the-radar insights, and the practical realities of putting agentic AI to work inside enterprise organizations.

The panel digs into the product updates worth paying attention to, including Adobe CX Enterprise, Firefly Services and GenStudio expansion, Adobe Experience Platform enhancements, natural language AI assistants across Customer Journey Analytics and Adobe Journey Optimizer, and deepened agentic workflows in AEM and Adobe Commerce. They also share a candid look at how Red Hat is approaching content supply chain, brand intelligence, and personalization at scale across the Adobe ecosystem.

What you'll learn:

• The Shift From Generative to Agentic AI: What Adobe CX Enterprise actually means for managing complex customer experience workflows, and why agents are starting to show up in org charts as a way to think about scale, not as a replacement for your team.
• Content Supply Chain in Practice: How teams are using Adobe Firefly Services and GenStudio to scale asset production while maintaining brand governance, including a real-world flywheel that connects CDP profiles to campaign planning, content generation, activation, and measurement.
• Brand Intelligence and the Zero-Click Reality: Why LLM-driven search is changing how buyers discover and evaluate your brand, what that means for content grounded in strategy and point of view, and how to stay on the short list before the chat even starts.
• Where Enterprises Waste the Most Value: The recurring traps of buying too much martech, underestimating change management, and treating AI as a bolt-on instead of an operating model shift, plus how to avoid them by solving one focused use case at a time.
• Red Hat's Connected Adobe Journey: An inside look at how Red Hat evolved from baseline analytics through Real-Time CDP, AEM Assets, Workfront, Customer Journey Analytics, Marketo, GenStudio, and AJO, and how that connected stack is driving lower cost per lead, higher conversions, faster time to market, and more personalized experiences at the same time.

You will leave the session with a clearer view of which Adobe Summit announcements deserve a spot on your roadmap, where the biggest implementation risks live, and how to translate inspiration from the show floor into focused, high-impact work for your team in 2026 and beyond.

Want to explore how these Adobe Summit announcements should shape your digital roadmap?

Connect with our team to discuss how to prioritize agentic AI, content supply chain, and personalization investments across your Adobe stack.