For Immediate Release:

LONDON, ON – January 6, 2021 – With today’s ever-growing digital landscape, non-profit organizations are challenged to keep their causes afloat as they often struggle with building awareness and creating an online presence that helps to raise funding, provide growth opportunities, and community education.

Recognizing these challenges, Northern Commerce approached Humane Society London & Middlesex (HSLM) to form a charitable partnership through their Northern Cares initiative to help HSLM rebrand and improve their marketing efforts. Northern committed over $150,000 worth of digital services for a complete digital transformation including a comprehensive redesign of the HSLM logo, brand identity, website, and marketing assets.

Northern Commerce has been awarded the 2020 Animal Welfare Leadership and Innovation Award from Humane Canada for Outstanding Corporate Partnership for its work with HSLM. “We are honoured to receive this award and to see the impact that our partnership with HSLM had on helping improve the lives of animals in need,” said Michael DeLorenzi, President of Northern Commerce.

HSLM provides shelter and care to over 2,000 surrendered animals each year and helps them find their forever homes without ever euthanizing to create more space. “Partnering with Northern allowed us to update our branding and expand our online presence to increase donations and awareness within the community around the great work that we do,” said Steve Ryall, Executive Director, HSLM.

In the last year, HSLM was able to reach a greater number of individuals in the community and beyond as a result of the brand refresh and a stronger online presence from Northern. From the new social campaigns, HSLM welcomed over 1,200 more visitors to the shelter and saw a 25% increase in sign-ups for their PAW monthly donor program. Through their education initiatives, nearly 300 fewer animals were surrendered—a number HSLM never thought would be possible.


Nicole Potter
Marketing Manager, Northern Commerce

Steve Ryall
Executive Director, HSLM
519.451.0630 ext. 230

About Northern Commerce

Headquartered in London, Ontario, Northern Commerce is a full-service digital experience agency. Northern unites creativity, technology, and performance marketing to create immersive digital experiences for leading brands in their pursuit of digital transformation.

For more information on Northern Commerce, please visit

About Humane Society London & Middlesex

Humane Society London & Middlesex (HSLM) was established as a non-profit organization in 1899 and exists to improve the lives of animals in our community by providing temporary shelter and appropriate new families for surrendered animals.
Throughout the years, HSLM has worked tirelessly to assist animals by providing them with a home until they can be adopted into a new family. They rely solely on individual and corporate donations in order to provide care for animals in our community.