NewBill C-36 changes consent rules for anyone with Canadian customers, not just Canadian companies.

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Fill out the form and we'll assess how your site collects, tracks, and manages consent. No preparation is required. You'll hear from us within one business day.

"I've seen a demand letter cost over a million dollars to defend and go nowhere. An hour spent checking your consent setup is cheap insurance."

Scotty Hagen

Scotty Hagen 
Partner and VP, Data and Analytics at Northern
A map of the world with Consent Compliance labels.

Northern's Compliance Practice, Built on Deep Adobe Expertise.

Northern's analytics practice is built on deep Adobe expertise. Adobe Analytics, Adobe Experience Platform, and Customer Journey Analytics give organizations a connected, enterprise-grade view of customer behaviour across every touchpoint. Northern helps your organization get the full value out of those tools. That means tagging done right, data modeled so it answers real questions, and CJA dashboards built around the decisions your business is actually trying to make. The result is an Adobe stack that pays you back.

Adobe Gold Solution Partner

Compliance done well isn't just about avoiding risk.

It's about building the kind of data foundation that earns customer trust and powers better decisions.

Pain Points

  • Your consent management is set up, but you're not confident it's actually capturing and honouring customer preferences the way it should
  • Privacy regulations keep evolving and your team is spending more time reacting than staying ahead
  • You've migrated platforms or added new MarTech tools and you're not sure your compliance posture has kept up

How Northern Helps

  • We audit your consent flows, tag implementation, and data collection practices to validate that your systems reflect your policies in practice, not just on paper
  • We build governance frameworks and documentation that make compliance a structured, repeatable process so your team can adapt quickly as requirements change
  • We review your full stack for consent alignment, tagging accuracy, and data governance gaps, and give you a clear plan to close them

Explore more on consent and privacy


A red play button on a dark background, indicating a video webinar. Webinar

Consent as a Competitive Advantage: Aligning Business Strategy with Global Privacy Laws

Scotty Hagen and Colton Hathaway unpack why consent banners alone aren't compliance and how leading organizations build consent into their business strategy.

Watch the replay →

Six consent toggle switches on a dark background, five off in grey and one switched on in red. Article

Bill C-36 and PPCDA, What It Means for Your Business

Canada's Bill C-36 would replace PIPEDA with the PPCDA, bringing fines up to $25M, stricter consent rules, and a private right of action. Here's what to do now.

Read the article →

IAPP Privacy. Security. Risk. 2025 over the Gaslamp Quarter arch in San Diego with a red overlay. Article

What I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI

Scotty Hagen's takeaways from the IAPP's P.S.R. conference, where one theme stood out. Consent to collect is not consent to model.

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Ben Thompson and Scotty Hagen speaking at a CX Café event beside a cookie consent banner and analytics graphics. Article

Consent in the Age of Big Data, Automation, and AI

Guest author Ben Thompson of Omaha Steaks on how modern brands use consent, governance, and analytics to protect data integrity and deliver trusted customer experiences.

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Colourful lines of code on a dark screen, partially blurred with green and orange text. Article

Building a Privacy-First Data Foundation

A Sentinel Insights guide to the three layers of modern privacy governance. Consent management, tag management, and continuous validation that proves consent is honoured.

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A judge's gavel resting on a sound block beside a file folder, in warm green and orange light. Article

The Privacy Tidal Wave Is Accelerating: What to Prepare for in 2026 and Beyond

Privacy regulations and enforcement are accelerating. Sentinel Insights on how organizations can build operational privacy programs that adapt as laws and technology evolve.

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