NewBill C-36 changes consent rules for anyone with Canadian customers, not just Canadian companies.
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"I've seen a demand letter cost over a million dollars to defend and go nowhere. An hour spent checking your consent setup is cheap insurance."

Northern's Compliance Practice, Built on Deep Adobe Expertise.
Northern's analytics practice is built on deep Adobe expertise. Adobe Analytics, Adobe Experience Platform, and Customer Journey Analytics give organizations a connected, enterprise-grade view of customer behaviour across every touchpoint. Northern helps your organization get the full value out of those tools. That means tagging done right, data modeled so it answers real questions, and CJA dashboards built around the decisions your business is actually trying to make. The result is an Adobe stack that pays you back.

Compliance done well isn't just about avoiding risk.
It's about building the kind of data foundation that earns customer trust and powers better decisions.
Pain Points
- Your consent management is set up, but you're not confident it's actually capturing and honouring customer preferences the way it should
- Privacy regulations keep evolving and your team is spending more time reacting than staying ahead
- You've migrated platforms or added new MarTech tools and you're not sure your compliance posture has kept up
How Northern Helps
- We audit your consent flows, tag implementation, and data collection practices to validate that your systems reflect your policies in practice, not just on paper
- We build governance frameworks and documentation that make compliance a structured, repeatable process so your team can adapt quickly as requirements change
- We review your full stack for consent alignment, tagging accuracy, and data governance gaps, and give you a clear plan to close them
Explore more on consent and privacy
WebinarConsent as a Competitive Advantage: Aligning Business Strategy with Global Privacy Laws
Scotty Hagen and Colton Hathaway unpack why consent banners alone aren't compliance and how leading organizations build consent into their business strategy.
ArticleBill C-36 and PPCDA, What It Means for Your Business
Canada's Bill C-36 would replace PIPEDA with the PPCDA, bringing fines up to $25M, stricter consent rules, and a private right of action. Here's what to do now.
ArticleWhat I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI
Scotty Hagen's takeaways from the IAPP's P.S.R. conference, where one theme stood out. Consent to collect is not consent to model.
ArticleConsent in the Age of Big Data, Automation, and AI
Guest author Ben Thompson of Omaha Steaks on how modern brands use consent, governance, and analytics to protect data integrity and deliver trusted customer experiences.
ArticleBuilding a Privacy-First Data Foundation
A Sentinel Insights guide to the three layers of modern privacy governance. Consent management, tag management, and continuous validation that proves consent is honoured.
ArticleThe Privacy Tidal Wave Is Accelerating: What to Prepare for in 2026 and Beyond
Privacy regulations and enforcement are accelerating. Sentinel Insights on how organizations can build operational privacy programs that adapt as laws and technology evolve.