Consent as a Competitive Advantage: Aligning Business Strategy with Global Privacy Laws

Consent as a Competitive Advantage: Aligning Business Strategy with Global Privacy Laws

Privacy is no longer just a box to check. It is becoming a business differentiator. With regulators issuing billion-euro fines and customers expecting transparency, organizations that fail to enforce consent properly are exposing themselves to serious legal, reputational, and data risks.

Watch the replay of our recent webinar featuring Northern's VP of Data & Analytics—Scotty Hagen—and VP of Technology—Colton Hathaway—as they unpack why banners alone aren’t enough and how leading organizations are building consent into their business strategy.

You’ll learn:

• Why consent banners ≠ compliance, and where hidden violations occur
• The most common enforcement mistakes companies are making today
• Real-world examples of accidental violations (from fonts to chat widgets)
• Practical steps for setting up a framework that aligns marketing, legal, and IT
• The role of tools like CMPs, monitoring platforms, and data governance systems

Whether you’re working in marketing, legal, or IT, this session will give you a clearer picture of how to reduce risk, protect customer trust, and improve data integrity.

Watch now and see how to turn compliance into a competitive advantage.

If you’re rethinking your approach to consent and data governance, we’re here to help. 

Reach out to our team to explore how we can support your privacy strategy, compliance framework, or consent monitoring setup.