Adobe Summit 2026: The Year of Orchestration (A Northern Recap)
For every passing year in the desert, one constant stays true: Adobe Summit gets a little bigger. This year had its largest ever of 14,000 attendees…
Northern Partners with Fanshawe College to Help Educate Students and the London Community
For several years, Northern and Digital Echidna have partnered with Fanshawe College to collaborate on educational initiatives that give students a…
Navigate the 3-Key Phases of BFCM: Expert Strategies for eCommerce Success
Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…
Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Northern Commerce Achieves Klaviyo Master Elite Partner Status
Northern Commerce, an integrated digital solutions agency for leading brands in North America, has achieved Master Elite Status with email and SMS…
Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Northern Commerce Named Google Premier Partner Of The Year With Two Awards
LONDON, ON – October 21, 2021 - Northern Commerce, an integrated digital solutions agency for brands navigating digital transformation, has been…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…