We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…

I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…

Fearing you've now got 1.1 million reasons to fear CASL? Here's the truth -- don't panic. And get the whole story. Even though some of the less…

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…

One of Twitter’s most-ignored features is the “Favourites” feature (some may argue that it's lists). I'm sure you've all seen it and surely know how…

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…