With the Jan. 1, 2021 Accessibility for Ontarians with Disabilities Act deadline for website compliance fast approaching, there are many questions…

Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…

Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most…

We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…

Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre. This event was called "Hockey Night with Echidna" and we…

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

Pinterest, Pinterest, Pinterest. It seems like that’s what everyone is talking about these days! But what exactly is Pinterest and should you be using…

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…

There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…