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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

DiGiorno's Twitter Carelessness a Lesson in Chasing Next

Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping…
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Echidna Blog

Drupal 7 End-of-Life Extension Welcome News

Another day, another big piece of news: End-of-Life date for Drupal 7, originally set for November 2021, has been extended to November 28th, 2022. The…
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Echidna Blog

What's the Deal with Mega Navs?

When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…
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Echidna Blog

Accessibility Matters - Audio Description: How Much is Enough?

Finding the balance between what's ideal, what's needed, and what's acceptable is a key feature -- and challenge -- of accessible practises. And while…
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My Internship Experience at Northern

Before I started my internship at Northern, I thought interning meant doing coffee runs, filing paperwork, and supporting full-time employees as they…
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Echidna Blog

The importance of voice search for university and college websites

Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of…
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Echidna Blog

Developing Tools to Keep you Organized

“I’m really busy right now.” Or… “I’ll get to that when things slow down.” The thing is, things never really do slow down, do they? There may be odd…
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Adobe Summit 2026 stage.

Adobe Summit 2026: The Year of Orchestration (A Northern Recap)

For every passing year in the desert, one constant stays true: Adobe Summit gets a little bigger. This year had its largest ever of 14,000 attendees…
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Echidna Blog

Can We Fake Authenticity?

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…
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YP x Northern

What Northern’s Yellow Pencil Acquisition Means for Your Public Service Digital Strategy

Need to Know Northern's acquisition of Yellow Pencil expands its capabilities in marketing, CMS and DXP development, eCommerce, and analytics…
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