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Echidna Blog

Filling the Void with Facts - Effectively Bearing Bad News

It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…
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A laptop with a graphical website mockup a coding popup and an accessibility logo.

Facing WCAG 2.1 Compliance? Your Guide to Meeting Accessibility Standards

Author Jay Ménard Sometimes, when the future looks uncertain, it pays to look to the past for guidance. For many public sector institutions in the…
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Woman on phone with data tracking popup images overlay

iOS 14 Updates and the Impact on Facebook Advertising

In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
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Echidna Blog

The People in Your UX Neighbourhood

People of a certain vintage will remember the old Sesame Street song, “ The People in Your Neighbourhood.” Good ol’ Bob would sing about the helpful…
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Echidna Blog

Plotting Your Road Map to Online Success

Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…
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Echidna Blog

(Rebuild) Roster Connects Local Talent to Business

Some of you may remember the old Six Million Dollar Man show, with its iconic opening narration that I’m going to paraphrase -- “we can rebuild [it]…
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Echidna Blog

2010 Top Christmas Tech Gifts

Every year reviewers weigh in and try to decide what the best and most purchased "Tech Gifts" will be this coming Christmas. With the rapid advances…
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Echidna Blog

Can We Talk? Planning the First Step Along the Path to Better

Take a look at the bottom right corner of this blog post. See it? That Echidna-red “speech bubble”? Go ahead… click on it. I’ll wait! That’s right. A…
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Echidna Blog

AODA Uncertainty Leaves Companies Asking, 'What's Next?'

With the Jan. 1, 2021 Accessibility for Ontarians with Disabilities Act deadline for website compliance fast approaching, there are many questions…
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Echidna Blog

Don't Let Coke's Experience Hijack Your Campaign Efforts

Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…
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      • Paid Media & Digital Advertising
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