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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

The Opportunity to Make a Difference

You're never too old -- or too young -- to start. And when it comes to volunteering, starting younger can lead to community support becoming a valued…
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A Persona I Could Learn to Love

There’s an old adage about how you can’t teach an old dog new tricks. I’ve never been a fan of that term -- and not just because there’s a little more…
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Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…
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Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…
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For consumers, competition is always better -- it improves motivation, supports competitive pricing, and offers flexibility. For Canadian companies…
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Adobe Summit 2026: The Year of Orchestration (A Northern Recap)

For every passing year in the desert, one constant stays true: Adobe Summit gets a little bigger. This year had its largest ever of 14,000 attendees…
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Some "Friendly" Advice About Accessibility and Inclusion

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
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Should You Be on Twitter? Absolutely Yes and Maybe No

Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No. It all depends on what you're looking to get out of it…
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How to Receive an Accessibility Complaint

In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…
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A recent story about the iRobot Roomba vacuum collecting and selling data about their owners homes reminded me of two different presentations I was…
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