Clever and Cool Does Not Exclude Cautious
The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down…
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Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”
It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
AODA Compliance Deadline Tips for the Non-Compliant
The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…
How to Boost Video Engagement: A 10 Step Guide
The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…
Are You There, Blog? It’s Me, Corporate
Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…
Interpreting Your Accessibility Scan
We all want validation. Whether it’s a numeric grade, a hearty thumbs-up, or a big green checkmark. This is especially important when you’ve got a…
Hospitals And Foundation Websites: Combine or Separate?
Many hospitals are a two-headed beast, composed of a public-facing healthcare organization and a supporting fundraising organization -- often called a…
AODA 2021 -- A Roadmap and Tools for Accessibility Compliance
Yo, man, there’s a lot of (organizations) out there flakin’ and perpetratin’ but scared to kick (accessibility) reality. “Jay, you’ve been doin’ all…
It’s OK to Live – Social Media is By, For, and About People
When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…
Digital transformation requires a north star. Ours is Commerce.
The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.