I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…

That transition from the educational environment to the work world can be daunting. It's one thing to understand the theory behind a concept; it's…

Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…

There’s an old adage that says something to the effect of, “you don’t need insurance… until you need it.” Whether it’s home or renter’s, auto, or life…

Growing up, like many families in the late 70s/early 80s, we had a poem on our wall -- the Serenity prayer, “God, grant me the serenity to accept the…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…

In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…