You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

Many online entrepeneurs believe that simply "launching" a website for their online business is the key to instant success. Many online businesses…

LONDON, ON -- August 21st, 2018: Two of London’s leading digital firms have entered into a strategic partnership that will see Digital Echidna provide…

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…

Social Media has given businesses new ways to openly engage with today's connected consumer and plenty of businesses are beginning to understand and…

Today's post and the accompanying downloadable graphic are inspired by a question I tend to get often - I don't understand who can see my tweets. I've…

Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…

“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…