It's been an exciting few days here at Digital Echidna. Right across the road -- really, all around us -- we're in the midst of SesquiFest -- a five…

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…

We received an e-mail at @email from Ben A. who asks, “I’m working on my own personal Website and I’d like to make it as accessible as…

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…

In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

What to keep? What to purge? When it comes to content, the best way to evaluate is to review whether or not your content is TRUST-worthy. It may be a…

This isn't really just about cookies - it is about cookies and the use of cookie banners. Have you ever wondered why some sites display a cookie…

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…