We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s…

They’re nice words -- but you may hear an echo if you say them because too often they ring hollow in our society. Today is the International Day of…

Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…

Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What do they all…

When time is of the essence, it's important to ensure that essential interactions are available -- an issue that people with accessibility challenges…

Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…

Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…

We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…

If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…