Why Don't You Care?
In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…
Does Your Business Yelp?
I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
Don't Template the Life Out of Your Content - How Structure and Creativity Intersect
Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…
The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
Northern Receives 2020 Animal Welfare Leadership and Innovation Award
For Immediate Release: LONDON, ON – January 6, 2021 – With today’s ever-growing digital landscape, non-profit organizations are challenged to keep…
Do You Have a Facebook Plan?
Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses…
Developing Tools to Keep you Organized
“I’m really busy right now.” Or… “I’ll get to that when things slow down.” The thing is, things never really do slow down, do they? There may be odd…
Northern Acquires Freedom Marketing and Project 3 Consulting
Toronto, ON – March 4th, 2025 – Northern Commerce (“Northern”), a digital transformation consultancy, has completed the acquisitions of Freedom…
AODA -- Halfway There but Not Actually Halfway There
One of my favourite sports quotes cam during the 2014 NBA draft, when the Toronto Raptors selected Bruno Caboclo with their first-round selection. To…