We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…

In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…

Well. That was a heck of a 2020, hasn’t it? And while it may be tempting to just rush into 2021 and try to put the past year behind us, I think that’d…

It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…

Early morning on Mar. 14, 2020, I boarded a flight at the Erik Nielsen Whitehorse International Airport after four wonderful days in one of Canada’s…

Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…

Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and…

When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…