AODA - It's Time to Act
So Ontario's supposed to be fully accessible by 2025. I mean, that's the point of the Accessibility for Ontarians with Disabilities Act, right? An…
The 411 on Getting Echidna to Booth 210 in Nashville
If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…
Even More Lessons From the Fringes
When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…
Design Smarter, Not Harder: How to Accelerate Your Workflows With a Design System
Need to Know Having a consistent design system can save organizations time and money by giving designers and developers a single source of truth for…
Don't Let Coke's Experience Hijack Your Campaign Efforts
Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…
Messaging Lessons from the Fringes
Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…
Preserve Universal Analytics and GA4 Data Before the Deadline
Need to Know Access to historical Universal Analytics data will end on July 1, 2024 Businesses that wish to save their UA data need to choose a route…
How can I tell if my site is ready for Drupal 9?
Drupal 9 is coming. Are you ready for it? With the announcement that a Drupal 9 beta version is expected this week, you may be wondering how to know…
Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)
It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…
How to Avoid Any Post-Launch Jitters with a Support Agreement
Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…