Design For Your Users - Not Yourself!
Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
Shaping Future Marketers at Fanshawe with the Northern Digital Marketing Challenge
Need to Know Northern’s fifth annual Digital Marketing Challenge for Fanshawe College marketing students is now underway Guided by Northern experts…
Streamlining Drupal Migrations: Introducing Northern's Content and Translation Review Solutions
Need to Know Conducting a content review is essential for improving user experience, and when migrating to a newer version of Drupal. Many…
Where Can You Find Success? Just "READ"
While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow. A couple of Echidnas were at…
The Positive Side to Bounce Rate
Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…
Stumping for Votes or Stomping on Customers?
In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…
Northern Commerce Named Google Premier Partner Of The Year With Two Awards
LONDON, ON – October 21, 2021 - Northern Commerce, an integrated digital solutions agency for brands navigating digital transformation, has been…
Adobe Experience Manager (AEM) 6.5 is End of Life in Less Than 1 Year: Is It Time to Panic?
Author: Beau Brewer Partner and VP, Content Supply Chain at Northern There are a few reassuring constants in the Adobe Experience Manager world. The…
Reimer's Campaign a Net Gain for Social Networks
I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…
Digital Echidna - What's in a Name?
We have our own connection to Australia, and today we wish everyone a Happy Australia Day! Lamingtons are an iconic Australian treat, the stuff of an…