A Day in the Life of a Digital Project Manager
Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
How To Make Working From Home Work
In light of recent events and to support the health of our 80-plus member team, earlier this week Digital Echidna implemented a temporary all-staff…
How Apple's iOS 15 Mail Privacy Updates Affect Email Marketing Optimization
Changes Coming with the iOS 15 Update In the fall of 2021, Apple will be rolling out iOS 15, which comes with new data and privacy updates designed to…
Preserve Universal Analytics and GA4 Data Before the Deadline
Need to Know Access to historical Universal Analytics data will end on July 1, 2024 Businesses that wish to save their UA data need to choose a route…
Two of London's Top Digital Agencies Partnering for Strategic Growth
For Immediate Release: LONDON, ON — June 18, 2020 — Two of London’s most innovative digital agencies, Northern Commerce and Digital Echidna, have…
Observations from my First Hackathon
Hackathons. These marathon computer-programming competitions generally involve spending the day (or days) with strangers, forming teams around a…
Accessibility Matters - Emergency Preparedness
Being prepared in a disaster is essential for anyone, but having a disability means that particular considerations need to be made. Fortunately, there…
Can You Get Steak ... at a Hamburger Price?
Clearly there is a difference in value between a steak and a hamburger - but if you only have a hamburger budget - what do you do?. In the web…
How Do I Know If My Website is Drupal?
You inherited the company website when you started the job and aren’t sure what technology it uses. Or, maybe a competitor site looks slick and you’re…