London’s Tech Community’s Strength is Collaboration
At home or abroad, it’s all about community. Much of the Echidna team is heading back from DrupalCon Nashville as we speak -- filled with excitement…
Opportunities And Awards Abound At Acquia Engage 2019
We’re packing our bags and getting ready for the annual Acquia Engage conference, this year in New Orleans. Acquia Engage brings together hundreds of…
Drupal 8 - The Best Gets Better
What happens when the best gets better? It's an exciting time to be a Drupal shop with the impending launch of its newest version -- Drupal 8. Truth…
Two Days of Innovation
Echidnas may generally stick to their burrows -- nocturnal for most of the year and not really fond of the bright lights -- but every once in a while…
Looking for the Right Words? Be Like Mike
Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…
The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open
The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
Fake the Social Media Funk and Your Digital Nose’ll Grow
It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
Fourth Time’s the Charm -- Thanks for Digital Echidna’s Large Business of the Year Recognition
I was worried we were going to be the digital equivalent of the Buffalo Bills there for a second! All kidding aside, I can’t express how grateful I am…
Nominations Are Great, but the Work is, Honestly, its Own Reward
There’s a line that you hear repeated ad nauseam during awards season. The ol’ “It’s an honour just to be nominated.” And that’s true -- eventually…