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DrupalCon North America 2021
What is DrupalCon North America? Celebrating the open-source Drupal content management system, DrupalCon North America is a highly anticipated annual…
The Five Ps to Put Higher Ed Enrollment on a Pathway to Success
With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
How Covid-19 is Impacting eCommerce & 6 Strategies to Maximize Success
COVID-19 has greatly impacted brands and retailers as brick-and-mortar has come to a halt in most industries due to lockdowns and social distancing…
From AI to Accessibility: Reflections from the Higher Education Conference Circuit
Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
What I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI
Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…