George Brown College, CMS Replatforming
Need to Know George Brown’s digital experience serves a broad spectrum of post-secondary education audiences. Its CMS accumulated a wealth of…
Email Workflows Every eCommerce Retailer Should Be Sending
You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
From Tail Wags to Texts: Homes Alive Pets’ SMS Success
Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.
Adobe Experience Platform Profile & Segmentation Guardrails
Author Harish Kulkarni Director, Adobe Solutions Architecture Adobe Experience Platform (AEP) Real-Time Customer Profile is built for fast, cross…
The ABCs of WCAG – Mapping Out an Accessible Future
For anyone who has been working in the digital accessibility field, sometimes it can feel like being lost in an alphanumeric soup! And for those of us…
Commerce-led vision through uncertain markets.
Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.
The Five Ps to Put Higher Ed Enrollment on a Pathway to Success
With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…
Change Management: The Often Overlooked Secret Ingredient
Author Christine Saunders Senior Account Director When we talk about launching a new website or implementing a major digital initiative, most people…
Navigate the 3-Key Phases of BFCM: Expert Strategies for eCommerce Success
Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…
How Covid-19 is Impacting eCommerce & 6 Strategies to Maximize Success
COVID-19 has greatly impacted brands and retailers as brick-and-mortar has come to a halt in most industries due to lockdowns and social distancing…