Email Workflows Every eCommerce Retailer Should Be Sending
You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
Adobe Experience Platform Profile & Segmentation Guardrails
Author Harish Kulkarni Director, Adobe Solutions Architecture Adobe Experience Platform (AEP) Real-Time Customer Profile is built for fast, cross…
From Tail Wags to Texts: Homes Alive Pets’ SMS Success
Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.
Navigate the 3-Key Phases of BFCM: Expert Strategies for eCommerce Success
Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…
Commerce-led vision through uncertain markets.
Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.
How Covid-19 is Impacting eCommerce & 6 Strategies to Maximize Success
COVID-19 has greatly impacted brands and retailers as brick-and-mortar has come to a halt in most industries due to lockdowns and social distancing…
GP Bikes, Off-Season Gains
GP Bikes, a multi-brand retailer of motorcycles and power sports, smoothed out their seasonal revenue through aftermarket parts sales while encouraging customers to make off-season DIY repairs.
How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact
For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…
The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…