The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Canada Pooch Sniffs Up Black Friday and Cyber Monday Success
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers
Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)
It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…
Boathouse Conversion Attribution
Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.
Live Shopping: Revolutionizing the eCommerce Experience
What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Driving App Installs and Customer Engagement on Rexall’s BeWell App
With Northern's help, Rexall's BeWell app saw a 69% increase in application installs, a 256% increase in total conversions, and a 19% decrease in cost per conversion.