How Covid-19 is Impacting eCommerce & 6 Strategies to Maximize Success
COVID-19 has greatly impacted brands and retailers as brick-and-mortar has come to a halt in most industries due to lockdowns and social distancing…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
DrupalCon North America 2021
What is DrupalCon North America? Celebrating the open-source Drupal content management system, DrupalCon North America is a highly anticipated annual…
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
Northern Commerce Named Google Premier Partner Of The Year With Two Awards
LONDON, ON – October 21, 2021 - Northern Commerce, an integrated digital solutions agency for brands navigating digital transformation, has been…
Northern Commerce Achieves Klaviyo Master Elite Partner Status
Northern Commerce, an integrated digital solutions agency for leading brands in North America, has achieved Master Elite Status with email and SMS…
Adobe Summit 2026: The Year of Orchestration (A Northern Recap)
For every passing year in the desert, one constant stays true: Adobe Summit gets a little bigger. This year had its largest ever of 14,000 attendees…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
Scaling Content with Generative AI: The Processes That Make It Work
Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
Boathouse Conversion Attribution
Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.