Scaling Content with Generative AI: The Processes That Make It Work
Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
From Tail Wags to Texts: Homes Alive Pets’ SMS Success
Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.
eCommerce Statistics and Consumer Trends for Black Friday 2021
Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…
Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage
Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
3 Key Ways to Foster Retail Loyalty in 2023
Explore the top customer retention strategies from Retail’s Big Show, NRF 2023. Retail’s Big Show, NRF 2023, is a chance for retailers from across the…
Andrew Peller, The Wine Shop Reboot
Andrew Peller re-platformed The Wine Shop, upgrading its commerce experience, circumventing lost brick-and-mortar sales.
iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
Digital transformation requires a north star. Ours is Commerce.
The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…