Need to Know

  • Pulp & Press chose to partner with Northern within a year of launching their food and beverage startup.
  • Before targeting the wholesale channel, Northern helped Pulp & Press prove that it had a viable product within its local market.
  • Pulp & Press had complex fulfillment hurdles to overcome before tackling eCommerce.
  • Northern researched and tested to learn if going direct-to-consumer (D2C) would positively or negatively impact the initial success of the wholesale channel.