The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
Turning Adobe’s Embedded AI into Real Marketing Performance
Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…
The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers
Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
Northern Commerce Named Google Premier Partner Of The Year With Two Awards
LONDON, ON – October 21, 2021 - Northern Commerce, an integrated digital solutions agency for brands navigating digital transformation, has been…
Cineplex, Multi-Channel Media Campaign
Northern relaunched Cineplex's brand campaign, including a multi-channel, multi-funnel media campaign with over 250 assets in English and French that focused on driving awareness and increasing theatre visits.
A Blow Out Black Friday With Chatters’ Rapid Migration to Klaviyo
Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.
Scaling Content with Generative AI: The Processes That Make It Work
Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Building a Unified SEO + GEO Strategy for the AI Search Era
Key Challenges Challenge #1: Search Visibility Is Splintering Across Platforms Yes, Google still matters and it still drives the largest share of…