What to expect from Drupal 10
With the release of Drupal 10, the Drupal community continues to advance its CMS, helping developers create powerful open-source websites and applications.
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Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)
It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…
GP Bikes, Off-Season Gains
GP Bikes, a multi-brand retailer of motorcycles and power sports, smoothed out their seasonal revenue through aftermarket parts sales while encouraging customers to make off-season DIY repairs.
Adobe Commerce 2.4.0-2.4.3 Reach End of Support. What Now?
What You Need to Know Adobe Commerce software versions 2.4.0-2.4.3 are no longer supported as of November 28, 2022 The underlying PHP version (7.4)…
Powering Protein Candy’s GTM: Shopify, Klaviyo & Northern’s Winning Strategy
Launching a new brand is tough. Launching a brand in a crowded industry like candy—where sugar-loaded competitors dominate shelves—is even tougher. However, Protein Candy wasn’t just another candy company.
Canada Pooch Digging Up New Customers
Northern partnered with Canada Pooch to reach new customers and grow the brand through automatic placements on Facebook, and achieved outstanding results.
Boathouse Conversion Attribution
Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.
Turning Adobe’s Embedded AI into Real Marketing Performance
Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…
A Blow Out Black Friday With Chatters’ Rapid Migration to Klaviyo
Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.
How Digital Accessibility Impacts Organizations & The Future of Web Design
It is all-too-easy to get caught up in the design of digital media—beautiful websites, apps, and emails that frequently leave functionality and…