Northern co-launched the net new Quick Train program for Canadian Colleges for a Resilient Recovery, building trust and brand equity from the ground up while exceeding the initiative’s enrollment goals.

Northern partnered with Canada Pooch to reach new customers and grow the brand through automatic placements on Facebook, and achieved outstanding results.

Together, Northern and Pulp & Press Juice Co. launched a single campaign which included brand awareness and direct response tactics to measure a 25-point lift in awareness and a 67-point lift in purchase, according to the performance study.