MK Rittenhouse, Digital Storefront and Targeted Ads
MK Rittenhouse, a supplier of agricultural and landscaping products, partnered with Northern to build a digital commerce solution targeting B2B audiences.
Beyond Disabilities: The Business Opportunities of Web Accessibility
If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
How Northern Increased Leads 81% for Ivey Business School
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Scaling Content with Generative AI: The Processes That Make It Work
Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
How Quick Train Canada Exceeded Enrollment Goals by 70%
Northern co-launched the net new Quick Train program for Canadian Colleges for a Resilient Recovery, building trust and brand equity from the ground up while exceeding the initiative’s enrollment goals.
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
9 Quick Link Building Wins (And the Tools to Make it Happen)
Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…