The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
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From Leads to Conversions: Wharton’s Executive Education Website Redesign
Need to Know The Wharton School’s Executive Education website created barriers for corporate users customers trying to register teams for educational…
Shipping and Fulfillment Strategies for Black Friday 2020
Unprecedented times are an apt way to describe the 2020 experience of consumers and retailers alike. For the former, safety, accessibility, and…
Hillberg & Berk Luxury Commerce
Hillberg & Berk was already an established entrepreneurial story when they hired Northern Commerce. Their triumphs included a pitch-to-win deal on Dragon’s Den and commissions to design jewellery for Her Majesty Queen Elizabeth II.
How Northern Increased Leads 81% for Ivey Business School
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.
Driving App Installs and Customer Engagement on Rexall’s BeWell App
Need to Know Rexall partnered with Northern to boost app installs and pharmacy profile creations for their BeWell loyalty app Northern's strategy…
9 Quick Link Building Wins (And the Tools to Make it Happen)
Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
Leslie Dan Faculty of Pharmacy, Digital Experience
Northern accurately represented LDFP online as a leader in its designated space through enhanced user-experience design and visual storytelling.
An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…