| Northern Commerce Inc.

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Rob Chappell speaking in front of a crowd at CX Café in Raleigh, NC.

Taming Fragmentation: How Red Hat Is Building a Unified Digital Experience Ready for an AI-Driven Future

Featured Guest: Rob Chappell Sr. Director of Digital UX, Red Hat Recently, in partnership with Adobe, we had the pleasure of hosting enterprise CX…

Navigate the 3-Key Phases of BFCM: Expert Strategies for eCommerce Success

Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…

Northern Commerce Named Google Premier Partner Of The Year With Two Awards

LONDON, ON – October 21, 2021 - Northern Commerce, an integrated digital solutions agency for brands navigating digital transformation, has been…

A small dog wearing Canada Pooch products to protect from the cold.

Canada Pooch Sniffs Up Black Friday and Cyber Monday Success

Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.

Marketing Strategies for Retailers to Prepare Before Black Friday 2020

In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…

The Power of Personalization and Marketing Automation

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…

Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)

It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…

The Benefits of Using Google Analytics 4

Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…

Google Analytics 4: What You Need to Know

What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…

Protein Candy squares in rows on a pink background

Powering Protein Candy’s GTM: Shopify, Klaviyo & Northern’s Winning Strategy

Launching a new brand is tough. Launching a brand in a crowded industry like candy—where sugar-loaded competitors dominate shelves—is even tougher. However, Protein Candy wasn’t just another candy company.