Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
The Five Ps to Put Higher Ed Enrollment on a Pathway to Success
With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…
How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact
For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…
Northern Partners with Fanshawe College to Help Educate Students and the London Community
For several years, Northern and Digital Echidna have partnered with Fanshawe College to collaborate on educational initiatives that give students a…
Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions
In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…
University of British Columbia, Integrated Learning
The CMS supporting the university's website was near end-of-life. Its lack of a modern digital toolset became a noticeable impediment to learning success.
The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Adobe Summit 2026: The Year of Orchestration (A Northern Recap)
For every passing year in the desert, one constant stays true: Adobe Summit gets a little bigger. This year had its largest ever of 14,000 attendees…