Adobe Summit 2026: The Year of Orchestration (A Northern Recap)
For every passing year in the desert, one constant stays true: Adobe Summit gets a little bigger. This year had its largest ever of 14,000 attendees…
From AI to Accessibility: Reflections from the Higher Education Conference Circuit
Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact
For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…
Pulp & Press, Conversions with Klaviyo
Northern squeezed out impressive results with a fresh email marketing strategy.
CN Tower, Taking Digital Transformation to New Heights
Northern led the development of an attractions-based website for the CN Tower using Drupal.
Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed
Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
The Five Ps to Put Higher Ed Enrollment on a Pathway to Success
With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…
George Brown College, CMS Replatforming
Need to Know George Brown’s digital experience serves a broad spectrum of post-secondary education audiences. Its CMS accumulated a wealth of…
Scaling Content with Generative AI: The Processes That Make It Work
Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
AI First is a Hot Topic. AI Second is the Right Way.
Author Brendan Raybuck Every conference keynote, every vendor pitch, every LinkedIn post — the message is the same: put AI at the center of everything…