The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
Wisconsin Elections Commission’s Elevated Experience
Need to Know It was essential for the new Wisconsin Election Commission platform to provide an easily navigable and cohesive digital experience for…
From Leads to Conversions: Wharton’s Executive Education Website Redesign
Need to Know The Wharton School’s Executive Education website created barriers for corporate users customers trying to register teams for educational…
Adobe Experience Platform Profile & Segmentation Guardrails
Author Harish Kulkarni Director, Adobe Solutions Architecture Adobe Experience Platform (AEP) Real-Time Customer Profile is built for fast, cross…
From AI to Accessibility: Reflections from the Higher Education Conference Circuit
Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
Pulp & Press, Conversions with Klaviyo
Northern squeezed out impressive results with a fresh email marketing strategy.
Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
Change Management: The Often Overlooked Secret Ingredient
Author Christine Saunders Senior Account Director When we talk about launching a new website or implementing a major digital initiative, most people…
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…