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Albany Law School, Multi-Site Digital Experience

Albany Law partnered with Northern to develop a digital experience representing all of Albany’s law centers while remaining true to their brand and providing an intuitive user experience for prospective students.

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Customer Journey Mapping: Growth and Retention Strategy

You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…

A collage of images from events attended by Northern's Jay Ménard.

From AI to Accessibility: Reflections from the Higher Education Conference Circuit

Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…

Beyond First Purchase: Leveraging Customer Lifetime Value for Growth

Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…

Driving App Installs and Customer Engagement on Rexall’s BeWell App

With Northern's help, Rexall's BeWell app saw a 69% increase in application installs, a 256% increase in total conversions, and a 19% decrease in cost per conversion.

Northern’s Approach to Public Service Partnerships

Author Titus Ferguson Senior Account Manager Public service organizations are faced with a complex set of changes, challenges, and above all, an…

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The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…

How to Boost Video Engagement: A 10 Step Guide

The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…

Explore, Validate, and Build Your New Advertising Channel Strategy for Q4 Success

The paid media landscape is changing, and now more than ever, it's essential to determine touchpoints consumers have with your brand to identify and…

Service design process for public sector organizations: user research, journey mapping, service blueprinting, co-creation, and outcome-driven delivery.

Why Service Design is Critical for Public Sector Organizations

Author Titus Ferguson Senior Account Manager Service design is the practice of making a service feel like one coherent experience — across teams…