The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
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Adobe CJA Date Math: Calculate Date Time Differences In Reporting
Guest Author: Tushar Varshney Adobe Solutions Architect, Northern Adobe gave the analytics world the best fall gift there could be, a new capability…
Northern Commerce Achieves Klaviyo Master Elite Partner Status
Northern Commerce, an integrated digital solutions agency for leading brands in North America, has achieved Master Elite Status with email and SMS…
Driving App Installs and Customer Engagement on Rexall’s BeWell App
Need to Know Rexall partnered with Northern to boost app installs and pharmacy profile creations for their BeWell loyalty app Northern's strategy…
5 Key Takeaways from Our Loyalty Rewards Webinar
Our Community Manager, Chris Craigman, co-hosted a webinar with Elaine Sloboda from Smile.io to discuss the benefits of loyalty programs, and what to…
New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…
Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage
Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…