Changing PCI Compliance Standards for eComm Retailers: What You Need to Know
Need to Know As of April 1, 2024, the PCI DSS 4.0 standards have become best practices for processing credit card transactions, with 51 new…
Adobe Commerce 2.4.0-2.4.3 Reach End of Support. What Now?
What You Need to Know Adobe Commerce software versions 2.4.0-2.4.3 are no longer supported as of November 28, 2022 The underlying PHP version (7.4)…
Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage
Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…
The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers
Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
Adobe CJA Date Math: Calculate Date Time Differences In Reporting
Guest Author: Tushar Varshney Adobe Solutions Architect, Northern Adobe gave the analytics world the best fall gift there could be, a new capability…
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
Northern Recognized by Retail Insider as a Top eCommerce Agency in Canada
Retail Insider, one of Canada’s leading retail industry publications, recently recognized Northern as one of the best eCommerce agencies in the…
Tepperman's, Customer-Focused eCommerce
Tepperman’s partnered with Northern Commerce to launch a responsive digital storefront designed to enhance the eCommerce experience for its family of customers.
Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?