When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?

JYSK Canada recognized the urgency to streamline its order management and customer service operations, partnering with Northern Commerce to implement Salesforce Order Support, which combines Service Cloud and Order Management (OMS).