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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Woman shopping on laptop

Marketing Strategies for Retailers to Prepare Before Black Friday 2020

In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Read more
Preparing for Google Analytics 4.

Preparing for Google Analytics 4 Webinar

Have you not yet migrated to GA4? Or need support with optimizing your setup to surface powerful insights and access to data? We’re here to help! Sign…
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Social media app icons.

Explore, Validate, and Build Your New Advertising Channel Strategy for Q4 Success

The paid media landscape is changing, and now more than ever, it's essential to determine touchpoints consumers have with your brand to identify and…
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A desktop computer displaying the Semrush app with icons related to SEO and GEO.

Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy

Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
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Side-by-side comparison of two redesigned community college websites displaying updated layouts, student testimonials, and educational program pathways with icons representing security, education, and time management

Inside Two Higher Ed Website Rebuilds with Northern and Pantheon

SUNY Niagara: Turning a College Website Into a $2M Revenue Driver When SUNY Niagara's website scored just 13 out of 100 on Google PageSpeed—weighed…
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A small dog wearing Canada Pooch products to protect from the cold.

Canada Pooch Sniffs Up Black Friday and Cyber Monday Success

Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
Read more
Ipad with Pulp and Press website

Pulp & Press End-to-End Organics

As a startup, Pulp & Press relies on its partnership with Northern, from creating its brand, designing its bottles and labels to developing its fully integrated eCommerce, logistics, and fulfillment platform.
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Beige couch in a living room.

Tepperman's, Customer-Focused eCommerce

Tepperman’s partnered with Northern Commerce to launch a responsive digital storefront designed to enhance the eCommerce experience for its family of customers.
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Blog Hero CJA Date Math

Adobe CJA Date Math: Calculate Date Time Differences In Reporting

Guest Author: Tushar Varshney Adobe Solutions Architect, Northern Adobe gave the analytics world the best fall gift there could be, a new capability…
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Two women shopping looking at a phone next to a storefront webpage.

Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed

Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
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