Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions
In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
How Quick Train Canada Exceeded Enrollment Goals by 70%
Northern co-launched the net new Quick Train program for Canadian Colleges for a Resilient Recovery, building trust and brand equity from the ground up while exceeding the initiative’s enrollment goals.
Powering Protein Candy’s GTM: Shopify, Klaviyo & Northern’s Winning Strategy
Launching a new brand is tough. Launching a brand in a crowded industry like candy—where sugar-loaded competitors dominate shelves—is even tougher. However, Protein Candy wasn’t just another candy company.
Building a Unified SEO + GEO Strategy for the AI Search Era
Key Challenges Challenge #1: Search Visibility Is Splintering Across Platforms Yes, Google still matters and it still drives the largest share of…
Collective Arts Brewing, Personalization with Klaviyo
Northern brewed up a results-driven, integrated email marketing strategy for Collective Arts Brewing.
University of Toronto, School of Continuing Studies
A trio of websites with a custom middleware solution prevented search engines from crawling and indexing the University’s programs.
National Mattress, Deliverability with Klaviyo
Northern helped National Mattress make outstanding email performance and deliverability a dream come true.
How Chatters Boosted Its Organic Reach Using Local SEO
Northern implemented a comprehensive local search engine optimization strategy to maximize Chatters’ organic visibility and improve local ranking on search engine results pages.
How Northern Increased Leads 81% for Ivey Business School
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…