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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Person paying with credit card

Beyond First Purchase: Leveraging Customer Lifetime Value for Growth

Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
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Phone sending and receiving SMS.

SMS Marketing: The Rising Star in Omnichannel Experiences

The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
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Gongshow Gear Increased Conversion Rates by 24% with Loyalty

Gongshow’s customers vocally support the brand on social media, and Northern employed a loyalty program to extend this to further revenue growth.
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Digital trends spotlight. Email segmentation for BFCM.

Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation

Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
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Northerners at CHICA During Adobe Summit 2026.

How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact

For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…
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A monitor displaying Pitney Bowes app.

Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader

Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
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Beige couch in a living room.

Tepperman's, Customer-Focused eCommerce

Tepperman’s partnered with Northern Commerce to launch a responsive digital storefront designed to enhance the eCommerce experience for its family of customers.
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Adobe CJA Date Math: Calculate Date Time Differences In Reporting

Guest Author: Tushar Varshney Adobe Solutions Architect, Northern Adobe gave the analytics world the best fall gift there could be, a new capability…
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Email Growth Through Identity Resolution for Pulp & Press

Pulp & Press is a long-time Klaviyo merchant, leveraging email and SMS channels for their Canadian and US marketing efforts. In 2022, Northern implemented a browse abandon email solution leveraging identity resolution data to capture site visitor emails to nurture into profitable, high-value email subscribers.
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How Quick Train Canada Exceeded Enrollment Goals by 70%

Northern co-launched the net new Quick Train program for Canadian Colleges for a Resilient Recovery, building trust and brand equity from the ground up while exceeding the initiative’s enrollment goals.
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