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From Complexity to Clarity: How Northern Simplified UW Bothell's Digital Presence

Northern transformed the University of Washington Bothell’s sprawling 14,000-page website into a streamlined multi-site architecture to better meet staff and student needs. Built on the WordPress platform, Bothell’s site was redesigned for a more consistent front-end experience.

WatITis About Learning, Collaboration, and Opportunity

What it is is an opportunity. What it is is a chance to learn. What it is is a chance to meet some of the top information technology leaders in their…

(Rebuild) Roster Connects Local Talent to Business

Some of you may remember the old Six Million Dollar Man show, with its iconic opening narration that I’m going to paraphrase -- “we can rebuild [it]…

Getting Your Feet Wet as a First-Time Presenter

When it comes to getting your feet wet with presentations, you can do worse than having your first experience in the City of Bridges. For many people…

THIS >>> Or How to Guarantee I'll Never Interact with Your Content

Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…

How to Drive Engagement & Results with Performance Creative: 4 Pillars for a Winning Strategy

When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…

Accessibility Matters - Perspective is Everything

Sometimes, despite having full (though corrected) vision and being able-bodied, you just can't see some of the amazing things that this world has to…

Accessibility Matters - Technology's Promise Must Be Augmented by Humanity's Will

Today is the United Nation's International Day of Persons with Disabilities. Its theme, this year, is " Sustainable Development: The Promise of…

Online Content: What makes it great?

We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…

4 Tips for a Female-Forward Company Culture

International Women’s Day (IWD) is coming up this weekend - March 8th, 2020. Although the official day is a Sunday, and our Echidnas will be home in…