Inline Form Errors - What They Are and Why they Matter
We’re delighted to share with you a second guest post from Mike Gifford, the president and founder of OpenConcept Consulting Inc., and a Drupal Core…
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The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
The 411 on Getting Echidna to Booth 210 in Nashville
If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…
WSIB, Modern Health and Safety
The WSIB partnered with Northern to create a modern health and safety platform matching the needs of businesses and employees.
Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business
Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
A Not-By-The-Book Guide to Copywriting and Editing
I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…
Clear Communication, Eliminating Jargon Lets Your Message Hit the Button
Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…
Overcoming the digital bottleneck
As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a…
AI First is a Hot Topic. AI Second is the Right Way.
Author Brendan Raybuck Every conference keynote, every vendor pitch, every LinkedIn post — the message is the same: put AI at the center of everything…
Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…