Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
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Clear Communication, Eliminating Jargon Lets Your Message Hit the Button
Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…
User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results
User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…
Quality, Not Quantity, Should be the Focus
I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
Don’t Question Success – Ask the Right Questions for Success
Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…
Growing Your Business by Acting Small I -- External
Want to better connect with your customers? Solve challenges for your business? Create an environment for generating outstanding ideas? Whether you’re…
The Perfect Time to Update Your Content
There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…
Drilling Into the Importance of Client Education for UX and Content
Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…
The Business of Leadership - Managing Humility
Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…
Why Do Consumers Take To Social Media to Voice Their Problems?
If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its…